Project Details
Gumnut Music takes music education back to the roots of sound. Their musical experiences involve only live instrumentation and singing, with a strong emphasis on play-based learning. They teach music in its most organic form and use instruments, puppets, dance and creative props to help children learn, create and grow through carefully planned open-ended musical experiences.
The brief asked for a natural and organic look, something that visually supported the name. The proud Aussie heritage was drawn out through the eucalyptus imagery and supporting bush colours, creating a joyful identity that was easily recognisable.
The creative process involved working collaboratively with key stakeholders to build a brand strategy and positioning, helping define the purpose and USP. This provided a strong direction to guide the identity development and eventually the website design.
Brand Strategy, Brand Design, Identity Design, Art Direction, Graphic Design, Website Design, Digital Design, Production, Finished Art
My new website is AMAZING! I am constantly receiving compliments on the design and functionality. Thank you DrewThis for helping my business stand out from the crowd and for getting new clients across the line.
Louise Lindsay, Founder, Gumnut Music
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