KSG is an investment startup operating in the Real Estate industry. Their goal is to match new investors with quality properties to maximise their ROI. Working within the Queensland market where the company directors have strong roots, the brand was quick to enter the market off the back of new developments.
The KSG team enlisted me to help create a new brand from the ground up. I worked intimately with the company directors to develop the core brand positioning and brand narrative, to the visual brand identity and print collateral. Paying homage to the Queensland roots, the logo design depicts a narrowing the goal posts, symbolic of the firms approach to helping investors by reducing the noise from the crowded market.
Brand Strategy, Brand Design, Identity Design, Print Production