![](https://pro2-bar-s3-cdn-cf.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/b26b624f-43b6-4f50-a547-74e6cdd9e2f1_rw_1920.jpg?h=1b0cb891ff46636b6816b8b1615df542)
Project Details
Sentinel House is a start-up firm based in Sydney that offers accounting and financial planning services. The name is derived from the “Sentinel”, a soldier or guard whose job is to stand and keep watch.
The firm asked for an identity that communicated trust and security. The response was a visual language centred around keen eyesight, employing many symbols and vibrant colours to create an identity that shows genuineness in character and distinguishes from competitors norms, providing a “Rockstar” edge.
Services:
Brand Strategy, Brand Design, Naming, Identity Design, Print Production, Digital Design
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/6daa090c-baac-4cd4-88a8-8ed62ce5b6da_rw_1920.jpg?h=029b74c3ac31c66bef12e0df6d2bf1c7)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/7d312276-fd04-4250-8eb1-3a7f1c850d94_rw_1920.png?h=09de813c5e0e22039a9d3e9f7b738ee3)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/c5583c1d-1872-43a0-ba95-435851904b63_rw_1920.png?h=48480ad519290ab6a96e46095d1a8dc2)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/8d1b74b8-8aeb-4e63-a7d5-ebfd836ad5a7_rw_1920.png?h=f27e14a180c78d41b58c03e046e6e57c)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/648ef907-2f9f-4573-a6f0-1afe31722604_rw_1920.jpg?h=c3d1fa3c69907b64ab757a390d8b79de)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/e8b344d3-2d29-40ff-b836-0bc886f8a933_rw_1920.png?h=dbbe31c8d3ad6bee97a2ab8b5f8ef463)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/dce4371a-3471-4aad-91c8-5302ffbd4d42_rw_1920.jpg?h=4f16fb6f5832241feb8449a516750467)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/795ae75afcd560d2c4fc1851723e394e/09d9e027-efb8-48ba-be9b-75ab5fb0fa22_rw_1920.jpg?h=cb350f95d2c1d7cc579d82a9375a9f68)