Sentinel House is a start-up firm based in Sydney that offers accounting and financial planning services. The name is derived from the “Sentinel”, a soldier or guard whose job is to stand and keep watch.
The firm asked for an identity that communicated trust and security. The response was a visual language centred around keen eyesight, employing many symbols and vibrant colours to create an identity that shows genuineness in character and distinguishes from competitors norms, providing a “Rockstar” edge.
Brand Strategy, Brand Design, Naming, Identity Design, Print Production, Digital Design